Year
2025
Client
Landal
Category
Brand Identity
Product Duration
3 Months
Roompot was recently acquired and merged with Landal GreenParks, to move forward together as Landal. A strategic move to strengthen their combined market position, achieve cost efficiencies, and expand their presence across Europe.
Both brands have been migrated to one back-end with two front-end layers working on the exact same stack. Next step was ‘translating’ the new Landal brand to all digital channels, creating example templates, components, and updating the Landal brand book with these digital guidelines.
In less than 3 months, the digital brand foundation (EAA compliant) has been defined. For each touchpoint (web, app, email, social) key templates and components have been designed and recorded in an Online brand book with guidelines for handover and technical implementation.
The Landal project was a close collaboration between our team and the client, with decisions driven by both strategic goals, conversion, the (new) brand values and user needs. While the core rebrand had been developed by Design Bridge, it left room for interpretation in digital environments. Together with the client, we shaped how the brand would come to life across all digital touchpoints, ensuring consistency, usability, and compliance with accessibility standards.
The process was iterative and hands-on, with frequent feedback loops and cross-functional alignment. This required flexibility on our part, but resulted in quick decision making and a very efficient design process.
As the lead visual designer on this project, I was responsible for translating the refreshed brand identity into a fully realized digital experience. Working alongside the UX designer and project lead, I designed key interfaces for the website, app, email templates, and social media assets. I ensured visual coherence, accessibility, and adaptability across all platforms. I also co-created a comprehensive digital brand book to guide future implementations and maintain consistency. Direct alignment with the client allowed us to make strong, informed design choices that honored the brand’s essence while optimizing for digital use.
