10 years of
design experience
UI Design
& Brand Identity
Design
that works
Selected
work
About me
About me
I’m a digital designer with 9+ years of experience in branding, UI design, and visual communication. I help brands express themselves clearly and consistently across every digital and physical touchpoint
Over the years, I’ve worked with a wide range of clients, from global brands like Patagonia and Yakult to healthcare, retail, and lifestyle companies. My design approach combines strategic insight with meticulous attention to detail. Always tailored to the brand, the context, and most importantly, the end user.
Design is more than how it looks. It’s how it works, feels, and communicates.
years of experience
years of experience
years of experience
Satisfied Clients
Satisfied Clients
Satisfied Clients
Brand Identities & Design systems
Brand Identities & Design systems
Brand Identities & Design systems
digital interfaces designed
digital interfaces designed
digital interfaces designed
Strengths
UI Design
Anything digital; Website, App, Platform
Brand Identity Design
Brand strategy, Logo creation, typography, brand assets
Design Systems
component library, design tokens in variables, Single source of truth
Graphic Design
Photo editing, Packaging, Editorial, Posters, Banners, Flyers
Motion Design
Micro Animation for UI, 2D Animation
UI Design
Anything digital; Website, App, Platform
Brand Identity Design
Brand strategy, Logo creation, typography, brand assets
Design Systems
component library, design tokens in variables, Single source of truth
Graphic Design
Photo editing, Packaging, Editorial, Posters, Banners, Flyers
Motion Design
Micro Animation for UI, 2D Animation
Thinking about design is hard,
but not thinking about it
can be disastrous
Thinking about design is hard, but not thinking about it can be disastrous
- Ralph Caplan
EXPERIENCE
Leat
Lead Brand Designer
2025 - Present
As their new Lead Brand Designer at Leat, I established and elevated the brand’s identity. I now lead a small design team, ensuring all touchpoints are cohesive and aligned. I drove this forward by redesigning the website and creating a wide range of brand assets, including presentations, social content, posters, event stands, and video materials.
Leat
Lead Brand Designer
2025 - Present
As their new Lead Brand Designer at Leat, I established and elevated the brand’s identity. I now lead a small design team, ensuring all touchpoints are cohesive and aligned. I drove this forward by redesigning the website and creating a wide range of brand assets, including presentations, social content, posters, event stands, and video materials.
Newcraft → VML
Medior → Senior Digital Designer
2020 - 2025
Joined Newcraft as a medior designer, where I could focus more on UI Design, in a larger multidisciplinary design team with Service Designers, UX Designers, Visual Designers and Art Direction. When we slowly transitioned into VML, I could add more Brand Identity work to my arsenal and become fluent in Design Systems.
Newcraft → VML
Medior → Senior Digital Designer
2020 - 2025
Joined Newcraft as a medior designer, where I could focus more on UI Design, in a larger multidisciplinary design team with Service Designers, UX Designers, Visual Designers and Art Direction. When we slowly transitioned into VML, I could add more Brand Identity work to my arsenal and become fluent in Design Systems.
Freelance
Brand Idendity Designer
2018 - present
As a freelancer I helped multiple entrepeneurs who started a new business, with their concepts, strategy, logo & visual style and several print solutions like packaging, window displays, flyers and business cards
Freelance
Brand Idendity Designer
2018 - present
As a freelancer I helped multiple entrepeneurs who started a new business, with their concepts, strategy, logo & visual style and several print solutions like packaging, window displays, flyers and business cards
Gen25
UX/UI Designer
2018 – 2020
Tech company revolved mostly on Salesforce implementations, here I worked in a smaller team so my responsibilities were broader, from UX to Visual design and Brand Identity. Here I learned a lot of technical background from experienced developers that benefits me to this day.
Gen25
UX/UI Designer
2018 – 2020
Tech company revolved mostly on Salesforce implementations, here I worked in a smaller team so my responsibilities were broader, from UX to Visual design and Brand Identity. Here I learned a lot of technical background from experienced developers that benefits me to this day.
ACN
Junior Designer
2016 – 2018
Started as an all-round designer for their internal en external clients. Working in a multidisciplinary team with loads of experience to learn from.
ACN
Junior Designer
2016 – 2018
Started as an all-round designer for their internal en external clients. Working in a multidisciplinary team with loads of experience to learn from.
Tools
Figma
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Figma
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Design Tool
Figma is a collaborative web application for design with additional offline features for macOS and Windows.
Adobe Photoshop
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Adobe Photoshop
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Adobe Illustrator
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Adobe Illustrator
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Adobe After Effects
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Adobe After Effects
• • •
Adobe Indesign
• • •
Adobe Indesign
• • •
Framer
• • • •
Framer
• • • •
Jitter
• • •
Jitter
• • •
Let'S chat
BASED IN Amsterdam
The Netherlands
UI & Brand Identity Designer
Based in Amsterdam, I’m a digital designer with 10+ years of experience
in UI, branding, and visual design.
from Simple or complex user interfaces and bold brand identities,
to scalable design systems that strengthen the brand and ensure consistency. Always with the end user in mind.
Let'S chat
BASED IN Amsterdam
The Netherlands
UI & Brand Identity Designer
Based in Amsterdam, I’m a digital designer with 10+ years of experience
in UI, branding, and visual design.
from Simple or complex user interfaces and bold brand identities,
to scalable design systems that strengthen the brand and ensure consistency. Always with the end user in mind.
Let'S chat
Based in Amsterdam,
I’m a digital designer with 9+ years of experience in UI, branding, and
visual design.
from Simple or complex user interfaces and bold brand identities, to scalable design systems that strengthen the brand and ensure consistency. Always with the end user in mind.
Let'S chat
BASED IN Amsterdam
The Netherlands
UI & Brand Identity Designer